Shop SSG.com (쓱닷컴) — Korea's Premium Mall — Without a Korean Account
Access Shinsegae and Emart's premium Korean online mall — SSG.com — with Order in Korea as your trusted local buyer and PayPal as your payment.
SSG.com (쓱닷컴) is the integrated online shopping destination of the Shinsegae Group, bringing together Shinsegae Department Store, Emart, and a curated selection of premium domestic and international brands under one platform. It is where Korean consumers go for quality-assured groceries, luxury goods, premium home items, designer fashion, and exclusive in-house brand collaborations.
Despite its premium positioning, SSG.com is firmly built for Korean customers: it requires a Shinsegae-linked account, Korean phone verification, and domestic payment methods. Foreign visitors who want access to Emart fresh food, Shinsegae exclusives, or premium Korean brands face a checkout that simply does not accommodate them. Order in Korea purchases on your behalf and delivers to any address in South Korea — all paid through PayPal.
Why ordering from SSG.com is hard for foreigners
Shinsegae account requires Korean verification
SSG.com accounts are tied to the Shinsegae membership system, which requires Korean identity and phone verification. Foreign passport holders and visitors without a Korean registration number cannot register or complete checkout.
Premium goods with domestic-only checkout
SSG.com stocks many exclusive Shinsegae Department Store products and Emart premium private-label items unavailable anywhere else. Yet its checkout only supports Korean-issued cards and local payment platforms, cutting off overseas buyers entirely.
Fresh & grocery orders need a Korean delivery slot
Emart fresh food and same-day grocery orders on SSG.com require a Korean address eligible for their cold-chain delivery service. Setting this up correctly from a foreign phone with no Korean account is essentially impossible.
How Order in Korea solves it
We access Shinsegae's full catalog for you
Order in Korea holds a verified SSG.com account with full access to Shinsegae Department Store lines, Emart products, and exclusive platform-only offerings — none of which require you to register or verify identity.
Pay via PayPal with Buyer Protection
Settle up with Order in Korea through PayPal in your home currency — our fee is 10% of the item price (min $5; min order $20). We then cover the SSG.com checkout with our verified Korean payment method, so you secure the premium item without a Korean card.
Delivery to hotels, apartments & Airbnbs in Korea
We manage your delivery address in Korean, coordinate with SSG.com's logistics partner, and ensure your order — whether a luxury item from Shinsegae or a batch of Emart fresh groceries — arrives at the right place on time.
What people buy on SSG.com
How to order from SSG.com
Copy the product link
Find what you want on SSG.com and copy the product page link.
Note the option & price
Write the option (color, size, set), the quantity, and the price in Korean won (₩).
Paste & pay
Drop it into our order form. We total it, convert to your currency, and you pay with PayPal.
SSG.com — frequently asked questions
Can foreigners buy from SSG.com without a Korean membership?
Not directly — SSG.com is integrated with the Shinsegae membership system, which requires Korean identity verification. Order in Korea uses our own verified member account to access and purchase from SSG.com on your behalf. You just share the product link and we handle everything from checkout to delivery.
Are Emart grocery items available through Order in Korea?
Yes, most SSG.com Emart grocery and household items can be ordered through our service. Note that perishable fresh items may have availability constraints depending on delivery timing and your location in Korea. We will confirm item availability with you before purchase.
How do I pay for SSG.com items ordered through Order in Korea?
You pay via PayPal — a globally trusted payment platform with Buyer Protection. The service fee is 10% of the item price (minimum $5, minimum order $20). Your payment is in your local currency; we handle the Korean Won payment to SSG.com on our side.
Can SSG.com items be delivered to my hotel or Airbnb in Korea?
Yes. We input your exact Korean delivery address — hotel name, room number, and any building notes — into SSG.com's order form. SSG.com uses third-party courier partners for delivery, and we handle all Korean-language communication with both the platform and the courier on your behalf.
More Marketplaces stores
Have a SSG.com link ready?
Paste it into the order form and pay in your own currency.
Create your orderOrder in Korea is an independent shopping service and is not affiliated with, endorsed by, or sponsored by SSG.com.