SMTOWN &STORE for Foreigners in Korea — SM's Official Albums and Goods
Order official aespa, NCT, EXO, and SHINee albums and goods from SMTOWN &STORE — SM Entertainment's official shop — delivered to your Korean address.
- No Korean card, phone number or 본인인증 needed — we check out for you
- Pay in USD or EUR with PayPal · 10% service fee, shown before you pay
- Delivered straight to your address in Korea — the parcel never passes through us
- Who ships
- SMTOWN &STORE's own logistics centre, via CJ Logistics
- Delivery
- 1–5 business days · PINK DELIVERY: ships same day if paid by noon
- Extra costs
- ₩3,000 delivery, free from ₩50,000; islands can cost extra
- Through us
- PayPal · 10% fee (min $5)
How SMTOWN &STORE works
SMTOWN &STORE (smtownandstore.com) is SM Entertainment's official online store, run by SM Brand Marketing since 2019, for aespa, NCT, NCT 127, NCT WISH, EXO, SHINee, RIIZE, Red Velvet, and the rest of the SM roster. SM also runs a separate English store, SMTOWN GLOBAL, which lists South Korea in its region menu — if it covers your item and address, you may not need us for it.
PINK DELIVERYSame-day dispatch
Paid by 12 noon on a weekday, the order leaves the logistics centre the same day; weekends and holidays excluded. Arrival then depends on the courier.
예약판매Pre-order
Albums and goods sold before stock arrives; they ship 1–5 business days after the stock date, and anything ordered with them waits too.
SMTOWN &STORE 단독Store exclusive
Offers run only on SMTOWN &STORE, such as the &COLLECTOR 7% discount event at the time of writing, so other shops won't have the same deal.
Before you order from SMTOWN &STORE
Watch out for
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Pre-orders hold the whole orderIf a pre-order or other slow item is in the order, everything ships together once all items can go. Order pre-orders separately if you want in-stock goods first.
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Seven days for change-of-mind returnsA change-of-mind return must be requested within 7 days of delivery, and opened albums generally can't go back. Faults can be reported within 3 months; we contact the store's customer centre in Korean.
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SMTOWN GLOBAL is a separate shopSMTOWN GLOBAL (global.shop.smtown.com) is SM's English store, with its own prices and range, and it lists South Korea in its region menu. If it covers your item and address, you may not need us for it.
Tips for ordering SMTOWN &STORE through us
- Send the order before noon on a weekday so PINK DELIVERY can dispatch it the same day.
- Orders under ₩50,000 pay ₩3,000 delivery, so bundle albums and goods into one order where you can.
- Write the exact version name from the page (such as a SMini or photobook version), since each version is a separate product.
Why foreigners get stuck on SMTOWN &STORE — and what we do
SMTOWN &STORE has English, Japanese, and Chinese pages, but its payment guide lists only card and real-time bank transfer, with delivery inside Korea by CJ Logistics. We place your order using a verified Korean account, with your Korean address as the delivery destination, so the store ships it straight to your door — apartment, dorm, hotel, or Airbnb.
What people buy on SMTOWN &STORE
How to order from SMTOWN &STORE
Copy the product link
Open the item on SMTOWN &STORE and copy the page link — it looks like smtownandstore.com/…
Note the option & price
Write the option (colour, size, set), the quantity and the price in Korean won (₩) — including the store’s delivery fee (배송비), if there is one.
Paste it & pay
Drop it into our order form and pay with PayPal. We order it and SMTOWN &STORE delivers to your door.
SMTOWN &STORE — frequently asked questions
Is SMTOWN &STORE SM Entertainment's official shop?
Yes. It is SM's official online store, run by SM Brand Marketing and open since April 2019, selling albums, lightsticks and goods for SM artists such as aespa, NCT and RIIZE. Its guide lists card and real-time bank transfer as payment and delivery by CJ Logistics inside Korea. We order there and it's delivered to your Korean address.
What is PINK DELIVERY on SMTOWN &STORE?
It's the store's same-day dispatch: orders paid by 12 noon on a weekday leave its logistics centre that day, weekends and holidays excluded. Normal orders ship within 1–5 business days, and albums or pre-orders 1–5 business days after their stock date. Delivery is ₩3,000, free from ₩50,000.
Can I order from SMTOWN &STORE as a foreigner without a Korean phone number?
Yes — with Order in Korea you don't need a Korean phone number or account. We use a verified local account that already passes SMTOWN &STORE's checkout validation; you just submit the product link and your chosen options through our order form.
How much does Order in Korea charge for SMTOWN &STORE orders?
Our fee is 10% of the item's won price, minimum $5, with a $20 minimum order — shown in full before you pay. Most of that fee covers real costs, PayPal's charge plus currency conversion; our own margin is roughly 2–4%.
Where can you deliver my SMTOWN &STORE order?
To any address in Korea — apartment, officetel, university dorm, hotel, or Airbnb. We enter it as the delivery address when we place the order, so the store ships it by CJ Logistics directly to your door; we don't handle the parcel ourselves.
Should I use SMTOWN GLOBAL instead?
Maybe. SMTOWN GLOBAL (global.shop.smtown.com) is SM's separate English store with its own prices and range, and it lists South Korea in its region menu — if it covers your item and address, you may not need us for it. SMTOWN &STORE is the Korean store, delivering inside Korea by CJ Logistics, and that's where we order.
More K-POP & Albums stores
Have a SMTOWN &STORE link ready?
Paste it into the order form — we’ll handle the Korean checkout.
Create your orderOrder in Korea is an independent shopping service and is not affiliated with, endorsed by, or sponsored by SMTOWN &STORE.